{"title":"Essentials","description":"","products":[{"product_id":"lip-butter-pure-butter","title":"POA™ Signature Lip Butter","description":"\u003ch1\u003e\u003cspan\u003eLip Butter\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMeet the lip product you'll keep in every bag.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePOA Lip Butter wraps lips in buttery-soft moisture with a plush, glossy finish that feels as good as it looks. Formulated with nourishing butters, hydrating hyaluronic acid, and conditioning oils, it melts effortlessly into the lips to smooth dryness, soften texture, and lock in lasting comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWear it alone for a naturally healthy-looking shine, layer it over your favourite lip liner, or pair it with lipstick for the perfect lip combo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSoft. Glossy. Comforting. The lip butter you'll reach for on repeat.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e♡ Deeply hydrates and nourishes dry lips\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e♡ Instantly smooths the look of lip texture\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e♡ Helps lock in moisture for lasting comfort\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e♡ Leaves lips feeling soft, plush, and conditioned\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e♡ Non-sticky glossy finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e♡ Perfect alone or layered with your favourite lip products\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply directly to lips whenever hydration, comfort, or shine is needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWear alone for a soft glossy lip, layer over liner for the perfect lip combo, or apply over lipstick for added dimension and moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Ingredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShea Butter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — Helps nourish and soften dry lips.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eMurumuru Butter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — Rich in essential fatty acids to support moisture and comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSodium Hyaluronate\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — Helps attract and retain hydration for smoother-looking lips.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCastor Seed Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — Conditions lips while enhancing shine and softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eThe POA Finish\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eClear comfort. Buttery gloss. Everyday lips.\u003c\/span\u003e\u003c\/p\u003e","brand":"POA COSMETICS™","offers":[{"title":"Default Title","offer_id":52986955170101,"sku":"95139-BLNK-LB-03-01-PP-LB01","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/5018\/3221\/files\/95139-BLNK-LB-03-01-PP-LB01.webp?v=1781126321"},{"product_id":"hydrating-lip-oil-sheer-red","title":"POA™ Lip Oil","description":"\u003ch2 data-section-id=\"16marzc\" data-start=\"0\" data-end=\"20\" class=\"PDq2pG_selectionAnchorContainer\"\u003eHydrating Lip Oil\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"22\" data-end=\"112\"\u003eA weightless lip oil that delivers lasting hydration with a high-shine, glass-like finish.\u003c\/p\u003e\n\u003cp data-start=\"114\" data-end=\"289\"\u003eFormulated with nourishing botanical oils and antioxidant vitamin E, it melts into lips to soften, smooth, and visibly replenish dryness — without any stickiness or heaviness.\u003c\/p\u003e\n\u003cp data-start=\"291\" data-end=\"389\"\u003eWear it alone for a sheer, natural sheen or layer it over lip color for added depth and dimension.\u003c\/p\u003e\n\u003ch2 data-section-id=\"2qq1z5\" data-start=\"396\" data-end=\"407\"\u003eBenefits\u003c\/h2\u003e\n\u003cul data-start=\"409\" data-end=\"692\"\u003e\n\u003cli data-section-id=\"h29b13\" data-start=\"409\" data-end=\"464\"\u003eDeeply hydrates with jojoba and apricot kernel oils\u003c\/li\u003e\n\u003cli data-section-id=\"1ug84kq\" data-start=\"465\" data-end=\"521\"\u003eSmooth, lightweight texture with a non-sticky finish\u003c\/li\u003e\n\u003cli data-section-id=\"tvs5av\" data-start=\"522\" data-end=\"584\"\u003eSoftens and conditions lips for a healthier look over time\u003c\/li\u003e\n\u003cli data-section-id=\"d939k9\" data-start=\"585\" data-end=\"643\"\u003eAntioxidant vitamin E helps support moisture retention\u003c\/li\u003e\n\u003cli data-section-id=\"9k8pkl\" data-start=\"644\" data-end=\"692\"\u003eHigh-shine finish that enhances any lip look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"peqbl9\" data-start=\"699\" data-end=\"712\"\u003eHow to Use\u003c\/h2\u003e\n\u003cp data-start=\"714\" data-end=\"758\"\u003eApply directly to lips using the applicator.\u003c\/p\u003e\n\u003cp data-start=\"760\" data-end=\"828\"\u003eWear alone or over lip color. Reapply as desired throughout the day.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"j5c8dg\" data-start=\"112\" data-end=\"130\" class=\"PDq2pG_selectionAnchorContainer\"\u003eKey Ingredients\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul data-start=\"132\" data-end=\"557\"\u003e\n\u003cli data-section-id=\"1d3dits\" data-start=\"132\" data-end=\"213\"\u003e\n\u003cstrong data-start=\"134\" data-end=\"153\"\u003eJojoba Seed Oil\u003c\/strong\u003e – deeply nourishes and helps maintain soft, balanced lips\u003c\/li\u003e\n\u003cli data-section-id=\"7gq6ql\" data-start=\"214\" data-end=\"283\"\u003e\n\u003cstrong data-start=\"216\" data-end=\"238\"\u003eApricot Kernel Oil\u003c\/strong\u003e – conditions and smooths for a supple feel\u003c\/li\u003e\n\u003cli data-section-id=\"87m30s\" data-start=\"284\" data-end=\"380\"\u003e\n\u003cstrong data-start=\"286\" data-end=\"320\"\u003eVitamin E (Tocopheryl Acetate)\u003c\/strong\u003e – antioxidant support to help protect and retain moisture\u003c\/li\u003e\n\u003cli data-section-id=\"sj9410\" data-start=\"381\" data-end=\"472\"\u003e\n\u003cstrong data-start=\"383\" data-end=\"415\"\u003eCaprylic\/Capric Triglyceride\u003c\/strong\u003e – lightweight emollient that softens and enhances slip\u003c\/li\u003e\n\u003cli data-section-id=\"11dr4bb\" data-start=\"473\" data-end=\"557\"\u003e\n\u003cstrong data-start=\"475\" data-end=\"498\"\u003eDiisostearyl Malate\u003c\/strong\u003e – boosts shine while keeping lips smooth and comfortable\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"POA COSMETICS™","offers":[{"title":"Sheer Hot Pink","offer_id":53043303678261,"sku":"95139-BLNK-LB-01-01-LO-LO04","price":37.0,"currency_code":"CAD","in_stock":true},{"title":"Love Letter","offer_id":53040348594485,"sku":"95139-BLNK-LB-01-01-LO-LO02","price":37.0,"currency_code":"CAD","in_stock":false},{"title":"Sheer Red","offer_id":53040362586421,"sku":"95139-BLNK-LB-01-01-LO-LO05","price":37.0,"currency_code":"CAD","in_stock":true},{"title":"Rosewood","offer_id":53040399778101,"sku":"95139-BLNK-LB-01-01-LO-LO03","price":37.0,"currency_code":"CAD","in_stock":false},{"title":"Unbutton","offer_id":53043307675957,"sku":"95139-BLNK-LB-01-01-LO-LO06","price":37.0,"currency_code":"CAD","in_stock":true},{"title":"Glass Slipper","offer_id":53043310494005,"sku":"95139-BLNK-LB-01-01-LO-LO01","price":37.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/5018\/3221\/files\/lip_oil_4.webp?v=1782594127"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/5018\/3221\/collections\/IMG_6310.jpg?v=1782694710","url":"https:\/\/poacosmetics.com\/collections\/essentials.oembed","provider":"POA COSMETICS™","version":"1.0","type":"link"}