phase 01
the soft launch phase
you haven't posted him. you just want lips that look like you've been kissed and you're not saying by who.
POA® Lip Oil
shop the lip oil →Real People, Real Phases
Here's what our customers are saying
POA® — Phases of Your Aura
What phase are you in?
from the glow-up to the heartbreak, the graduation stage to the 2am text you shouldn't have sent! POA's got a lip for every version of you.
Shop Your Phase
Every era deserves its own lip
POA® Lip Oil
$27.00
Every era deserves its own lip
POA® Signature Lip Butter
$26.00
Every era deserves its own lip
POA® Vegan Lip Balm
$19.00
Every era deserves its own lip
Automatic Lip Liner
$26.00
Every era deserves its own lip
Lip Liner
$24.00
Every era deserves its own lip
Luxury Cream Lipstick
$33.00
you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!you don't need anyone to see it. you just want to feel put-together for you!
The Reset Phase
no plans. no mirror check. just skin, lips, and a little bit of peace!
The POA® Signature Lip Butter melts on with a plush, glossy finish and wraps lips in nourishing butters and hydrating hyaluronic acid. It's the one tube you'll reach for at the beach, the patio, and everywhere in between.
1/1
The MAIN Character Phase!
It's your scene. Everyone else is a supporting role.
Melt-On, Juicy Comfort
Every Lip Oil shade is built on our signature hydrating base — a lightweight blend that glides on sheer and settles into a soft, glossy veil. No cakey buildup, no drying finish, just comfortable shine.
Six Sun-Kissed Neutrals
From Sheer Hot Pink to Sheer Red, our Hydrating Lip Oils' six shades were designed to disappear into your natural lip tone while adding just enough glow. Pair the Lip Butter, Luxury Cream Lipstick, and Automatic Lip Liner for a look that lasts.
your aura, your phase!
made in canada 🇨🇦 + usa 🇺🇸
phases of your aura
what phase are you in?
from the glow-up to the heartbreak, the graduation stage to the 2am text you shouldn't have sent — POA's got something for every version of you.
the phase grid
six lip phases to start with. find the one that sounds like your week.
lips
start here · oils, butters, liners
phase 02
the melt phase
plush, glossy, buttery. the one tube that lives in your pocket from june to september.
POA® Signature Lip Butter
shop the lip butter →
phase 03
the bare minimum phase
no mirror, no plan, no effort. just something honest on your lips.
POA® Vegan Lip Balm
keep it bare →
phase 04
the main character phase
it's your scene. everyone else is a supporting role.
Luxury Cream Lipstick
take the spotlight →
phase 05
the sharp phase
a line that does not feather, does not budge, does not apologise.
Automatic Lip Liner
draw the line →
phase 06
the outline phase
before the lipstick, before the gloss. the shape of the whole thing.
Lip Liner
shape it →
poa best sellers · the hydrating lip oil + the signature lip butter
one melts on. one glasses over. both know exactly what you're doing.
the lip oil is weightless, non-sticky, glass-like shine — jojoba + apricot kernel oils and vitamin e. the signature lip butter is plush and buttery with hyaluronic acid. start with either. most people end up with both.
