Hydrating Primer
Experience the benefits of our Hydrating Primer for hydrated, long-lasting makeup! This water-based gel formula creates a smooth, dewy base that enhances your natural beauty and keeps your skin moisturized all day. Perfect for all skin types, our primer provides a refreshing, lightweight feel and is free from parabens and gluten. Made with premium quality ingredients and natural extracts, it delivers a weightless, breathable feel and a cooling sensation. Say goodbye to dryness and hello to dewy perfection with our vegan and cruelty-free primer, proudly made in Canada. Conveniently sized for on-the-go use, elevate your makeup routine and discover the difference today.
a base that stops drinking your foundation.
A hydrating layer evens the surface before base.
Gives the base something to hold onto for longer wear.
A light gel-cream texture that sinks in before you build.
why you'll love it ✧
Experience the benefits of our Hydrating Primer for hydrated, long-lasting makeup!
This water-based gel formula creates a smooth, dewy base that enhances your natural beauty and keeps your skin moisturized all day.
Perfect for all skin types, our primer provides a refreshing, lightweight feel and is free from parabens and gluten.

what's inside
full ingredient list (INCI) ▾
AQUA, BUTYLENE GLYCOL, CYCLOPENTASILOXANE, GLYCERIN, DIMETHICONE, PHENYL TRIMETHICONE, CYCLOHEXASILOXANE, ISONONYL ISONONANOATE, POLYSORBATE 20, POLYSILICONE-11, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, PANTHENOL, PHENOXYETHANOL, SODIUM ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, ACID RED 18 (CI 16255), CARBOMER, ISOHEXADECANE, AMINOMETHYL PROPANOL, ETHYLHEXYLGLYCERIN, BIFIDA FERMENT LYSATE, DIMETHICONOL, POLYSORBATE 80, SODIUM HYALURONATE, SORBITAN OLEATE, DISODIUM EDTA, PROPYLENE GLYCOL, TREHALOSE, PENTYLENE GLYCOL, DENDROBIUM NOBILE STEM EXTRACT, 1,2-HEXANEDIOL, ALOE BARBADENSIS EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, SOPHORA FLAVESCENS ROOT EXTRACT, LYCIUM BARBARUM FRUIT EXTRACT, ECHINACEA PURPUREA EXTRACT, XANTHAN GUM.
the girlies said ♡ hydrating
see it on ♡
questions ✧
will it make me shiny?
No — it hydrates and evens the surface without adding shine.
can I wear it alone?
Yes, as a light smoothing layer.
is it vegan and cruelty free?
Yes — vegan, cruelty free, paraben free and made in Canada, like the rest of the POA range.
shipping and returns?
Free shipping on orders over $75. Returns follow the POA refund policy linked in the footer.
a base that stops drinking your foundation.
